More calls from homeowners who need your service. Each call costs less.
Google Ads for Canadian home service contractors. Live this week, not next month.
No contract · Cancel anytime · Leads in 30 days or you don't pay
Sound familiar?
You're spending thousands on Google Ads but can't tell which calls actually came from your ads.
Your agency charges $3,000/month and handed your account off to someone who's never been on a job site.
Half your clicks are from people looking for DIY tips, not homeowners ready to hire.
You're locked into a 12-month contract with an agency that takes a week to return your call.
Everything you need. Nothing you don't.
No setup fees. No hidden charges. One price for the full stack. Ads, pages, tracking, reporting, and GBP optimization.
Google Ads Management
Campaigns targeting homeowners actively searching for your service in your area. Not just clicks. Calls from people ready to hire.
Custom Landing Pages
Purpose-built pages that turn ad clicks into phone calls. Not your homepage with a contact form buried at the bottom.
Call Tracking
Every lead tracked to the ad that generated it. No more guessing where your calls come from.
Weekly Reports
What's working, what's not, what I'm doing about it, and what your competitors are running. Plain English, no jargon.
Google Business Profile
Set up so you show up in Maps and local search. Consistent information, better rankings, more calls.
Local Services Ads
If you qualify, I set up Google Guaranteed ads that appear above regular search results. You only pay when a homeowner actually contacts you.
Campaigns live in days, not months.
Most clients see their first qualified leads within two weeks of signing.
We talk
Book a free strategy call. I'll look at your current ads, or your competitors', and show you exactly where the opportunity is. 20 minutes, no pressure.
I build everything
Landing pages, call tracking, campaign structure. You keep running your business while I get your ads dialed in.
Your phone rings
Within the first two weeks, qualified leads start coming in. I'm in there every week optimizing and you see exactly what your money is doing.
One person. Zero handoffs.
Gavin
Founder & Ads Manager
I manage every account personally.
No junior employees. No offshore teams. No ticket systems. Text me at 7pm about wanting to target a new area. It's handled. Your account never leaves my desk.
Your campaigns are monitored 24/7.
My systems watch for budget waste, bad clicks, and underperforming ads around the clock. I catch problems before they cost you money.
I only work with contractors.
Roofers, HVAC, plumbers, electricians. I understand your seasonal patterns, your margins, and your customers. That focus is why this works.
Fast to launch. Faster to respond.
Your campaigns go live within days of signing, not weeks. And when you call or text me with a question, I pick up. No business hours, no waiting until Monday.
Your competitors are overpaying for leads.
The average Canadian contractor spends $228 per lead on Google Ads. Most of it wasted on bad keywords, homepage traffic, and zero tracking. Fix the setup and that number drops fast.
Target cost per lead
$70–100
With the right campaign setup, call tracking, and dedicated landing pages.
$228
Average cost per lead for Canadian contractors
1–2 wks
Typical time to see your first qualified leads
Your phone rings in 30 days or you don't pay.
I'll build your landing pages, set up call tracking, manage your Google Ads daily, and send you a weekly report. Your phone's going to be ringing within 30 days of your campaigns going live. And if it's not, your first month is on me.
No contract means you can cancel anytime. No 30-day notice, no exit fee, no hassle. If I'm not delivering value, you shouldn't be paying.
Common questions
Your ads will be live this week, not next month. And when you text me, I respond. A question, a change, whatever it is. No ticket systems, no getting passed around, no waiting until Monday. I manage every account personally, your campaigns are monitored 24/7, and the risk is entirely on me. If you're not seeing leads within 30 days, your first month is on me.
Most contractors see a noticeable improvement within 30-60 days. I ask for 90 days to fully optimize, which gives the algorithm enough data to really dial in. But you'll see movement well before that.
Almost none. You answer your phone when it rings and give me 2 minutes of feedback on lead quality once a week. I handle everything else.
You stop paying, I stop managing. No penalties, no fees, no guilt trip. All your campaign data stays in your account, and if you want the landing page files I'll send those over too. I'd rather earn your business every month than lock you in.
No. I limit how many contractors I take on in the same trade and area. I won't run ads for two roofers fighting over the same postal codes. That would be a conflict of interest.
Yes, you pay Google directly for your ad spend. My fee covers the rest. Campaigns, landing page, tracking, and weekly optimization.
Ready to stop wasting ad spend?
Book a free strategy call. I'll look at your current setup, show you where the opportunity is, and tell you exactly what I'd do differently. 20 minutes, no pressure.
Or text me at (226) 280-5723 · email gavin@adclaw.ca